News • 23 April, 2025
Google announced that it would keep cookies on the Chrome browser instead of removing them, meaning that user behavior would continue to be tracked through this feature.
"We have been exploring a new approach since last summer. As we engage with the ecosystem of publishers, developers, regulators, and the advertising industry, it became clear that there were many different views on how changes could affect cookies," Anthony Chavez, Google's vice president of products, wrote in a blog post on April 22. "As a result, we decided to maintain our current approach of giving users the option to opt out of third-party cookies in Chrome, and not implement a new standalone prompt for third-party cookies."
When you use the Chrome browser, third-party websites store cookies — tools that track your behavior on the Internet — to enhance your experience. Some sites will notify you and prompt you to accept or decline them, but some sites do so by default. To clear cookies after each browsing session, go to Settings > Privacy & Security > Third-Party Cookies > Clear Cookies.
In 2019, Chavez’s division launched the Privacy Sandbox initiative to improve online privacy. Last year, the company pledged to phase out third-party cookies, but later abandoned the plan.
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